Hurricane Sandy, also called Frankenstorm, is getting ready to wreak havoc on the East Coast. There is nothing anyone can do to stop a storm like this. All anybody can do is prepare. It will cause, without doubt, tremendous damage and create multiple hardships. There will be thrill seekers who will face danger to get a picture or shoot some video. One of the most difficult aspects of the post-storm activity will be the loss of basic goods and services (i.e. water, sanitation, delivery and logistical) and necessary conveniences (i.e. electricity). There is one way to be absolutely sure that the goods and services get to where they are needed most: allow price gouging.